I wish this had existed when I first started writing many years ago. The practical focus and the no nonsense approach make this highly applicable when setting up a copywriting business.
I find that Len Smith goes well beyond the `common sense' of writing copy and, more importantly, setting up a business from home. His advice is the A-Z of Copywriting and he takes you from setting up yourself in forming a business of writing and managing and interacting with your likely prospects and clients, to purchasing very simple technology for recording and playing back phone conversations and interviews with clients and others.
He has been very clear on `sticking to the knitting' of copywriting and I believe the coure has delivered in its defined parameters and meets the needs of anyone who really does want to become a successful copywriter.
This is ideal for anyone wanting to try their hand as a freelance copywriter. In particular, it addresses that thorny problem of finding fee-paying work from scratch. It gives links, for example, to a number of sites seeking freelance work - sites that have been vetted as genuine.
The author is UK-based, but has built an international clientele, so it is just as relevant in the USA and other English speaking parts of the world.
I am so grateful I came across this. It has given me so much confidence and insight into copywriting and remains to date one of the only start-up courses that details what you need to do clearly and honestly. I have actually had fun and become much more forthright in my abilities and, most importantly of all, learned to not sell myself short, but to clearly pitch for what I am worth. Sometimes when starting out you can't imagine what you'll earn, how you'll earn it, if this career is for you, how people have got there, etc. This course details all of that and more, and truly gives an accurate account of what you need to do to get along in the industry and what you can expect from it too. I couldn't recommend it enough
Brilliant - So Many Enouraging & Motivating Tips to Become a Copywriter From Home
This is the package you can go through over a weekend and it can really change your life. This is the first program I have watched and
read that has got me really motivated to take action. I have written a little in the past – but after watching Len Smith’s video clips and reading his PDF’s I am
more than ready to take action so much so that I have been ‘cold calling’ potential clients telling them about my work.
The advantage of this package for me is that I can work from home. Len gives a lot of time to help us become our own PR agent and promote business through websites. Further, he gives us an outline of the technology we require.
The program takes you from getting started to building a free Copywriting website (which I am in the process of building). The short session on building your ‘on-line’ brochure is extremely helpful. I found the case study really made the program – it brought to life the real possibilities and from that it has enabled me to create a list of key activities that need to be completed in sequence. It enables you to predict potential pitfalls and build an approach to ensure you don’t suffer them. I thought the links in the final Lecture were hugely valuable – enabling me to take short cuts and just get on with working with Potential clients. The samples of finished work are also encouraging, as was visiting Len’s own website. This really is a short cut and a speedy way to building your own business. I hope soon to be charging the rates that Len quotes in his introductory video. I think I will soon have the confidence to charge these commercial rates!
I have to admit that I was a little skeptical about whether it was another of those 'anyone can do it' type of courses, designed to make its author a subsidiary income for very little additional work. How wrong I was! I couldn't put it down and was constantly highlighting and taking notes from it.
Incidentally, the final handout is very useful as they summarise the website references that appear throughout the course. Shortly after finishing it
I was contacted by my first client, and I referred to the handouts for any help I needed. Don't be fooled by the more expensive courses available - this one
does exactly what it says on the tin!
I had also emailed the author prior to finding out about the course and he responded promptly and courteously to my questions. Furthermore I raised a
question with him having done a session and received a response within a day or two. A most helpful tutor who is obviously very experienced and simply wants to disseminate his knowledge to aspiring copywriters.
Inspiring, Accessible, Enjoyable!
I have just completed Mr Len Smith's copywriting course! Even though I've taken other courses on copywriting I find his manner very kind and accessible, and I've learned many practical tips that other more "complicated" courses haven't even touched upon: the frustrations that beginners face (and what to do about it), how to optimize a website, etc. The fireside chats make you feel that you are talking to a friend, and the advice is clear and practical, which is not always the case with other courses. I feel I can now set up and run my business, not just stare at my ineffective website wondering what to do next. Other courses may be more specific about the structure of different types of copy but, as Mr Smith says, this is not the purpose of his course. This course is definitely special. Thank you Mr Smith! Natalie Artemas-Polak, Ontario, Canada
G H Soros
Fantastic course and an excellent teacher
You're reading these reviews and perhaps you are as sceptical as was I about becoming a copywriter. Well I took the course and enjoyed every chapter. It's amazing how much you can learn about yourself when someone else puts things in perspective for you.
I completed the course a few weeks ago and have since had 2 articles published,
something I never thought I could do. I'm gaining more confidence in my abilities as a freelance writer and now actively seeking paying jobs in this field, and they are abundant.
My only suggestion would be to go over the course a second time after completing
it, as a refresher and a guide.
Len is the rock star of copywriting!
Copywriter learns more
This course has been extremely helpful for me. As a copywriter for more than three years now, I feel like I have advanced beyond the basics most resources and courses offer, but am not yet an expert. Len's course met me exactly where I'm at, offering encouragement and stretching my abilities. This course has been
informative and has taught me new tricks of the trade, helping me take my business to the next level. Len has been incredibly helpful along the way,
promptly answering questions I have about the course or about business. I feel
like he really wants me to succeed, and that is why he has created this course.
And it's working!
Really enjoying this...
Len, i know i wrote just one word before but this really is fantastic. As an architect i draw. But now as an architect trying to increase sales and sort of becoming an entrepreneur now i am having to write more and more so being able to learn from you in this very easy and well made way is.. fantastic.
This is a great course to confirm if copywriting is for you. It helps you to pull together all the skills you have, but didn't know you had. I have now finished the course content so it is time to start building my portfolio and website! I have really enjoyed it and found it engaging and inspiring. My confidence has grown overnight as I am not as unskilled as I thought I was!
Just do it!
I signed up for this course just under a month ago and I have today received my
first request for a quotation from a potential customer. I have a website up and
running and I feel as if I know what I'm doing. Len's course is very practical,
highly encouraging and pleasingly concise. Just do it! Dave Sanderson Premier